Greg Maffei, President and CEO of Liberty Media, discusses pushing for a more competitive, sustainable, and spectacular F1. Talks about Lewis Hamilton's potential move to Ferrari, upcoming F1 movie with Brad Pitt, and his diverse interests in golf, skiing, and rowing.
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Quick takeaways
Greg Maffei focuses on making F1 more competitive and sustainable for the future.
Under Liberty Media, Formula One has seen growth with new stars, thrilling races, and global appeal.
Deep dives
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Formula One's Evolution and Success Under Liberty Media
Formula One has witnessed significant advancements and success under Liberty Media's leadership, with a focus on sustainable and thrilling racing experiences. Greg Maffei, CEO and President of Liberty Media, highlights the sport's growth and transformation, driven by strategic initiatives like closer races and enhanced business strategies aimed at expanding Formula One's global appeal.
Strategic Vision and Leadership in Formula One
Greg Maffei's diverse background, from Microsoft to media industry leadership, equips him with a unique perspective on shaping Formula One's future. With a keen understanding of the evolving media landscape, Maffei emphasizes the importance of adapting to changing consumer preferences and leveraging innovative platforms like F1 TV to engage fans and drive growth.
Strengthening Formula One's Fan Engagement and Business Model
Formula One's strategic shifts under Liberty Media, including initiatives like F1 Academy and digital content expansion, aim to enhance fan experiences and drive long-term growth. Maffei's emphasis on establishing strong direct-to-consumer relationships and exploring new revenue streams reflects a forward-thinking approach to maintaining Formula One's global prominence.
As President and CEO of Liberty Media, Formula 1's parent company, Greg Maffei is at the very top of the sport. Together, he and F1 President and CEO Stefano Domenicali, are setting the strategy for the sport’s future.
Since Liberty Media took ownership of the Formula 1 in 2017, we’ve seen thrilling races from the Las Vegas Strip to Silverstone, new fans around the world have fallen in love with the sport, and new stars have been given their chance to shine in F1 Academy.
Maffei tells Tom Clarkson how he’s pushing to make F1 more competitive, more sustainable and more spectacular. He talks drivers, teams, races, golf, skiing, and the things that excite him in the coming years, including Lewis Hamilton’s move to Ferrari and the upcoming F1 movie starring Brad Pitt.
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