Greg Maffei: accelerating F1's future
F1: Beyond The Grid
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Evolution and Expansion in the World of Motorsports
Exploring the transformations in Formula One, this chapter delves into the sport's adaptation to modern times, including the acquisition by Liberty and the shift towards a more direct consumer business model. Discussions on leadership transitions, the impact of the pandemic, and upcoming projects like a Brad Pitt movie highlight the continual growth and strategic developments within the industry.
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