Breaking B2B - B2B Marketing & Demand Generation Podcast #459 A $6.3M SaaS SEO Strategy (Steal This)
Oct 6, 2025
Discover how targeted SEO strategies helped scale a SaaS business from $6M to $10M ARR. Learn about optimizing commercial content, leveraging quick wins, and tapping into high-intent keywords. Sam also shares insights on crafting listicles and competitor-alternative pages for better visibility. Don't miss practical tips on skimmable content and effective backlinking strategies. Plus, get the inside scoop on using LLM for SEO success and the critical monthly execution roadmap to maintain momentum.
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Prioritize Money Keywords And Listicles
- Target money keywords like competitor alternatives and 'best X' listicles to capture buyers actively evaluating tools.
- Build articles, landing pages and listicles that position your product as the painkiller and include clear CTAs to drive signups.
Hunt Quick Wins On Existing Pages
- Find existing commercial pages ranking just below the top three and optimize them for quick wins within ~90 days.
- Improve content, add schema, technical fixes and direct backlinks to boost those pages into top organic positions.
RB2B Climbed To #1 With A Better Listicle
- RB2B moved from the bottom of a 'best visitor identification' list to the top by adding more entries and highlighting their differentiator.
- They showed the product 'aha' moment, pricing, pros/cons and an easy free-start CTA to increase conversions.