The Billionaire Brothers Capitalizing on the NFL, Soccer, and Taylor Swift
Sep 4, 2024
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Clark and Dan Hunt, co-owners of the Kansas City Chiefs and FC Dallas, aim for a third Super Bowl win while expanding their sports empire. They discuss the rising global interest in the NFL, especially fueled by Taylor Swift's relationship with Travis Kelsey. Randall Williams, a Bloomberg reporter, highlights their efforts to boost soccer's profile in the U.S. and their aspirations for the 2026 FIFA World Cup. The Hunt brothers also share insights on family legacies and succession planning to ensure their business thrives for generations.
The Hunt brothers aim to enhance the global popularity of American football while promoting soccer through strategic events like the 2026 FIFA World Cup.
Their successful blending of sports and pop culture, notably through Travis Kelsey's relationship with Taylor Swift, has expanded the Kansas City Chiefs' fan base significantly.
Deep dives
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The Hunt Brothers' Sports Empire
The Hunt brothers, Clark and Dan, have built a successful sports empire, highlighted by their ownership of the Kansas City Chiefs. Their family's rich history in sports has provided them with valuable insights and strategies for growth, such as embracing both American football and soccer. Notably, the couple's relationship with pop culture, particularly through NFL tight end Travis Kelsey dating Taylor Swift, expanded the Chiefs' fan base by 30%. This unique intersection of sports and celebrity exemplifies how off-field dynamics can significantly impact sports franchises.
Future Aspirations and Global Expansion
Looking ahead, the Hunt brothers aim to enhance the popularity of American football internationally while promoting soccer in the U.S. With significant events like the 2026 FIFA World Cup and the 2028 Olympic Games on the horizon, they see an opportunity to engage new audiences. The brothers believe the growth of soccer in the U.S. could rival that of traditional American sports and create new revenue streams. Their vision focuses on making American football a globally recognized sport while capitalizing on soccer's existing popularity to create a vibrant sports culture.
Billionaire brothers Clark and Dan Hunt, co-owners of the Kansas City Chiefs, aren’t resting on their laurels after back-to-back Super Bowl victories. They’re hoping for another title, and they’re growing their family’s sports portfolio.
The Hunts want to boost the NFL’s popularity overseas, and as co-owners of FC Dallas, they’re also trying to capitalize on the 2026 FIFA World Cup.
Bloomberg reporter Randall Williams shares highlights from a recent conversation he had with the Hunt brothers about their latest deals and their hopes for the future.