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The Billionaire Brothers Capitalizing on the NFL, Soccer, and Taylor Swift

Big Take

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NFL's Global Expansion Strategy

This chapter explores the NFL's need for international growth amid slowing domestic revenues, spotlighting the upcoming Packers vs. Eagles game in Sao Paulo. It also discusses the broader impact of the 2026 FIFA World Cup and the 2028 LA Olympics on American sports, particularly soccer's rising prominence.

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