This chapter explores the NFL's need for international growth amid slowing domestic revenues, spotlighting the upcoming Packers vs. Eagles game in Sao Paulo. It also discusses the broader impact of the 2026 FIFA World Cup and the 2028 LA Olympics on American sports, particularly soccer's rising prominence.
Billionaire brothers Clark and Dan Hunt, co-owners of the Kansas City Chiefs, aren’t resting on their laurels after back-to-back Super Bowl victories. They’re hoping for another title, and they’re growing their family’s sports portfolio.
The Hunts want to boost the NFL’s popularity overseas, and as co-owners of FC Dallas, they’re also trying to capitalize on the 2026 FIFA World Cup.
Bloomberg reporter Randall Williams shares highlights from a recent conversation he had with the Hunt brothers about their latest deals and their hopes for the future.
Further Listening: Big Take: The Last Great American (Football) Dynasty - Bloomberg
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