Behind the Scenes of Hollywood Marketing With Brett Winn

Brett Winn is the Founding Partner and Executive Creative Director at The Refinery AV, an LA-based entertainment marketing agency that specializes in crafting compelling promotional materials for film and television. He began his career at Ithaca College, studying theater and film, and has since worked with major companies like FX Networks, Fox Broadcasting, and Disney before co-founding The Refinery AV in 2008. Brett is also known as the co-director and editor of the award-winning film "My Date with Drew," which showcases his innovative approach to filmmaking and marketing on a tight budget. His passion for creative storytelling and entrepreneurial spirit have driven his success in the entertainment industry and garnered numerous accolades, including Clio Awards, Golden Trailer Awards, and Promax Awards.

In this episode…

Many aspiring professionals struggle to transition from academic environments to the highly competitive business side of entertainment, where making a mark often requires a blend of strategic thinking and creative execution. The industry demands not only creativity and innovation but also an entrepreneurial spirit to thrive. How can one navigate these complexities to build a successful career in such a dynamic field?

Brett Winn tackled these challenges head-on by leveraging his early experiences and academic background in theater and film. Recognizing his passion for film and understanding the importance of control over creative projects, Brett pursued a degree in film and television at Ithaca College. This foundational decision led him to roles at FX Networks and Fox Broadcasting and to eventually co-founding The Refinery AV, where he innovatively combined his creative talents and business acumen. His entrepreneurial journey was marked by a significant project, "My Date with Drew," which he co-directed and edited, demonstrating his capability to handle multiple roles in production and storytelling effectively.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brett Winn, Executive Creative Director and Founding Partner at The Refinery AV, about building a thriving entertainment marketing industry. They discuss the strategic challenges of marketing major film projects and balancing creative integrity with commercial success. Brett also shares the impact of industry disruptions like strikes and the transformative role of community organizations like the EO.