Growing from $10M to $20M ARR in just 12 months with Mikael Thuneberg, CEO, Supermetrics

Mikael Thuneberg, CEO and founder of Supermetrics, is this week’s guest on The SaaS Revolution Show. He shared the incredible story of how Supermetrics grew from $10M to $20M ARR in just twelve months, and what the main levers were to drive their revenue growth. From marketing and sales activities, to product and pricing details, Mikael shares some of the lessons he's learned scaling up Supermetrics.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)