As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – sheds light on how marketers must evolve. Arun also shares how his career began in engineering, but now he explains how marketers must build their strategies and careers during a time of rapid technological advancement.
Tune in to learn:
- Trends and tech to bet on for the future (7:50)
- How marketing has evolved toward ABM (12:50)
- How to balance velocity with value (16:15)
- Common marketing mistakes (20:30)
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