Today we have a special edition of the Old Masters Series. I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples. If you’ve read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents? Well, this one’s like that, but a little different. I’ve taken actual quotes from these six featured Old Masters and organized the quotes into three categories, to answer the question: How can you improve the quality and response of your video ads on Facebook, youtube and TikTok? You’ll be surprised and maybe delighted to find out that these guys had some wisdom they published before there even was an internet that applies 100% today—and we’ll show you how. Because some things never change.
Download.