Hunters and Unicorns

How to make EACH REP on a Team Successful w/ Austin Stefani

Aug 13, 2025
Austin Stefani, Chief Revenue Officer at DBT Labs, discusses transforming sales leadership by inverting the org chart to empower team members. He shares insights on skill acquisition and the significance of empathy in leadership and client relations. Austin emphasizes the importance of frameworks for problem identification, fostering productivity through metrics, and the value of learning from setbacks. He also highlights the need for authentic communication within teams and maintaining resilience to thrive amidst challenges.
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INSIGHT

Flip The Org Chart

  • Leaders are overhead and should flip the org chart to serve reps first.
  • Making every individual rep successful scales leadership and company results.
ADVICE

Make Pipeline Your Primary Metric

  • Track pipeline at the territory level and standardize the sales process.
  • Use stage gates and data to spot hotspots and prioritize fixes.
ADVICE

Reverse‑Engineer Rep Success

  • Define leading indicators by reverse‑engineering what makes a rep successful.
  • Focus enablement on productivity because higher rep productivity multiplies GTM returns.
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