The ROI of Personal Branding for Franchisors and Franchisees With Entrepreneur Magazine's Jason Feifer

Dec 31, 2024

Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, discusses the power of personal branding to transform business opportunities. He shares strategies for building a loyal LinkedIn following and the importance of newsletters for direct audience engagement. The conversation also highlights the ROI of effective personal branding in enhancing trust and authority, as well as how franchisors can attract franchisees through a strong online presence. Plus, insider insights into the methodology behind the Entrepreneur Franchise 500 list!

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ADVICE

Building a Personal Brand

Identify your target audience and tailor your online persona to their needs, focusing on a relevant '5% character'.
Craft a consistent online presence that offers predictable value while incorporating surprising elements.

ADVICE

Content Strategy: Predictability vs. Surprise

Strive for a balance of predictability and surprise in your content.
Repeat key messages to reinforce your brand and build recognition, even if it feels repetitive.

ADVICE

Authentic Engagement over Vanity Metrics

Avoid shortcuts like buying fake engagement; focus on genuine audience interaction.
Test your content hypotheses, analyze results, and refine your approach based on real feedback.

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What makes a strong personal brand, and how can it transform your business opportunities? In this episode, Erik Van Horn sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, to dive deep into personal branding. From building a loyal LinkedIn following to crafting engaging newsletters, Jason shares actionable strategies to elevate your influence and open doors to incredible opportunities. They also explore the Entrepreneur Franchise 500 list and how it serves as a vital resource for franchisors and franchisees.

To amplify your brand, tune in for insider tips on personal branding and franchising success!

“Of anything that we are talking about right now, the newsletter is the only one in which you have direct contact with your audience and in which there's no algorithm intervening." ~ Jason Feifer

In This Episode:

- Who is Jason Feifer?

- How to build your personal brand

- Strategies to amplify your brand on LinkedIn

- The ROI of personal branding and its business impact

- Jason's LinkedIn content strategy and how he uses AI

- How franchisors can use LinkedIn to attract franchisees

- Using newsletters to build direct relationships with your audience

- The methodology behind the Franchise 500 rankings

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Tap Into Audience Sentiment in Real-Time With Crowdwave - https://www.crowdwave.ai/

🌐 2024 Franchise 500 Ranking - https://www.entrepreneur.com/franchise500

Connect with Jason Feifer:

🌐 Website - https://www.jasonfeifer.com/

💼 LinkedIn - https://www.linkedin.com/in/jason-feifer-b04543a/

📨 Newsletter - https://www.jasonfeifer.com/newsletter/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/