Building Authentic Engagement in Personal Branding for Franchise Growth

What makes a strong personal brand, and how can it transform your business opportunities? In this episode, Erik Van Horn sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, to dive deep into personal branding.  From building a loyal LinkedIn following to crafting engaging newsletters, Jason shares actionable strategies to elevate your influence and open doors to incredible opportunities. They also explore the Entrepreneur Franchise 500 list and how it serves as a vital resource for franchisors and franchisees.

To amplify your brand, tune in for insider tips on personal branding and franchising success!

“Of anything that we are talking about right now, the newsletter is the only one in which you have direct contact with your audience and in which there's no algorithm intervening." ~ Jason Feifer

In This Episode:

- Who is Jason Feifer?

- How to build your personal brand

- Strategies to amplify your brand on LinkedIn

- The ROI of personal branding and its business impact

- Jason's LinkedIn content strategy and how he uses AI

- How franchisors can use LinkedIn to attract franchisees

- Using newsletters to build direct relationships with your audience

- The methodology behind the Franchise 500 rankings

Resources: 

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Tap Into Audience Sentiment in Real-Time With Crowdwave - https://www.crowdwave.ai/

🌐 2024 Franchise 500 Ranking - https://www.entrepreneur.com/franchise500

Connect with Jason Feifer:

🌐 Website - https://www.jasonfeifer.com/

💼 LinkedIn - https://www.linkedin.com/in/jason-feifer-b04543a/

📨 Newsletter - https://www.jasonfeifer.com/newsletter/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/   

📷 Instagram - https://www.instagram.com/erikvanhorn/  

👍 Facebook - https://www.facebook.com/erik.v.horn/  

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/