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Personal Injury Mastermind

119. Sarah Parisi, Whitehardt — Media Buying: Foundations and the Future

Apr 21, 2022
41:46

Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.

What's in This Episode?

  • Who is Sarah Parisi?
  • What was Sarah's trajectory from Media Buyer to mass tort strategist?
  • What discrepancies should be looked for when media buying?
  • What are the fundamentals of media buying for personal injury firms?
  • Why adding a celebrity to ads may be a distraction.
  • Why does broadcast have a stronger ROI than cable?
  • How much should a PI firm think about investing to break into TV advertising?


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