Brain Driven Brands Ads without Annoyance
Jul 3, 2024
Can ads be engaging instead of irritating? Discover the magic number for ad frequency that keeps viewers happy. Dive into the influence of familiarity bias on consumer trust and purchasing. Explore a grassroots marketing success story that highlights organic promotion strategies. Learn how cultural awareness enhances brand marketing, emphasizing the need for authenticity in social media engagement.
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Ad Frequency Annoyance Threshold
- Ads become annoying quickly with repetition, hitting a 40% chance at just three views.
- Marketers must balance frequency because more exposure doesn't always mean better results.
Diversify Ads to Avoid Fatigue
- Diversify your ads to avoid audience fatigue and keep engagement high.
- Use different formats like videos, static images, and animations to maintain interest.
Stanley's Mom Influencer Story
- Stanley's product success began when a mom influencer bulk ordered and shared among her community.
- This grassroots effort coincided with a cultural push toward hydration, fueling brand growth.