On this episode, we’re joined by Michael Diethelm, Principal Territory Manager at BVI Medical. With over 26 years of experience in Ophthalmology device sales, Michael shares invaluable insights for medical sales reps everywhere.

We discuss:

- Why most eye surgeries are performed at surgical centers vs. hospitals.

- The different types of intraocular lenses on the market.

- Details around the development lifecycle of devices in the field of ophthalmology.

- The importance of bringing innovative devices to the market.

- The different motivations surgeons have for adopting or rejecting new medical devices.

- Why it’s typically easier to get your device into surgery centers vs. hospitals.

- Why the success of your product relies on its ability to stay on the shelf long term.

- Advice for getting into the field of medical sales.



Resources:

Michael Diethelm - https://www.linkedin.com/in/michael-diethelm-37a86391/

BVI Medical - https://www.linkedin.com/company/bvi-medical/

BVI Medical | Website - https://www.bvimedical.com/

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