In this episode of Zero to CEO I speak to multi-award winner Michael Theodor about how to massively grow an organic or natural products brand and the industry itself. Michael discusses his involvement in the ‘60s-’70s counterculture as well as being at the forefront of the CDN organic & health channel industry. At one point he lived deep in the Oregon woods for one year & survived there. In this episode, Michael talks about the great opportunities in the industry and his advice for entrepreneurs who want to launch organic and natural products.
Strap on your Boots