Grow Your Video Business 329. Creating Work That Gets Seen with Brice Gump
Today on the show we demystify the confusing world of video advertising with entrepreneur and advertising expert Brice Gump! With so much noise on the internet you need a solid plan if you want your work to be seen. The work you provide for clients is no exception to this. How your clients present your work not only affects their business, but it also affects yours. This is why it is so important to consider video advertising not only for your business but for your clients as well.
In this conversation we dive into some of the big picture and granular wisdom that Brice has gained over years of effective advertising. We also brainstorm some ways that you can get involved in the video ad marketing of your clients without it becoming a burden to your business. Don’t let your work get lost in the abyss, be creative and make it stand out!
Key Takeaways- Create a solid distribution plan for your content so it doesn’t get lost in the noise.
- Use multiple hooks to promote the same content.
- Explore different revenue streams that can greatly impact your business with little effort.
- Partner with ad agencies to help your client succeed and utilize your product to it’s fullest potential.
Brice is an entrepreneur and advertising expert born and raised in Texas, although these days you can actually find him living aboard in Barcelona
Over the last 10 years he’s worked with dozens of businesses in all different industries to generate tens of thousands of leads and millions of dollars in sales online.
Today he runs a marketing agency that helps online experts leverage video marketing to grow their business.
In This Episode- [00:00] Welcome to the show!
- [06:45] Meet Brice Gump
- [11:20] Basic formula for video ad success
- [13:55] Creatively hooking an audience
- [19:49] Offering video ad distribution as a video production business
- [25:35] Turning brand films into effective video ads
- [30:02] Structuring a business to be ad friendly
- [32:18] Helping your client succeed beyond your product
- [35:24] Targeting ads for specific platforms
- [38:19] Best practices when partnering with ad agencies
- [41:04] Final thoughts
- [47:44] Connect with Brice
- [48:41] Outro
“We would all have incredibly successful businesses if the videos that we created for our clients got the exposure that they deserved.” [10:55] - Ryan Koral
“There's so much noise out there that if you don't have a really solid distribution plan, there's a very good chance you could invest a lot of time and resources and energy into making something, and it just doesn't go anywhere.” [12:56] - Brice Gump
“So just a word of caution. Just because there is an opportunity for money doesn't mean that it's best suited for how your business is set up.” [24:27] - Ryan Koral
LinksSign up for the Profit Accelerator live workshop
Get the The Lead Machine: Website Checklist for Filmmakers
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Join the Grow Your Video Business Facebook Group
Get the free tool: Webinar Conversion Rate Calculator
Follow Brice Gump on Instagram | YouTube | Twitter
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
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