Ep #318: Ascension Business Model for 7-Figure Businesses
Jan 29, 2025
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Explore the powerful Ascension Business Model that has driven over $40 million in coaching sales. Learn how to guide clients through structured growth, ensuring they achieve extraordinary results. Discover the importance of community engagement over heavy marketing, fostering collaboration among clients. Uncover the benefits of supportive structures and selective client admission in coaching programs. Dive into actionable tips for creating a sustainable path to seven-figure success.
The Ascension Business Model guides clients through a structured growth journey, enhancing their skills through progressively advanced products, fostering long-term relationships and significant results.
Mentorship and adequate sales skills are crucial, as clients' early success at modest revenue levels can propel them toward higher growth and engagement in advanced programs.
Deep dives
The Ascension Business Model Explained
The Ascension business model involves offering a progression of products or services that build on one another, guiding clients through their growth journey. This model aims to take clients from a basic level to more advanced offerings, ensuring that they recognize what they need and when to upgrade. The speaker emphasizes the importance of mentorship, as they are committed to helping clients achieve significant results rather than small, incremental goals. This approach serves both the business's values and the clients' success by providing a comprehensive framework for growth.
Readiness and Sales Skills
For the Ascension model to be effective, the speaker notes that clients must possess adequate sales skills and an appropriate audience size. They share their personal experience of starting with a small audience but achieving high conversion rates that allowed them to succeed and scale quickly. New coaches often envision a rapid rise to success without understanding the foundational skills required, leading to unrealistic expectations. Therefore, it is essential for coaches to recognize their current capabilities and gradually develop their sales skills before moving into higher-level programs.
Client Progression Through Programs
Each stage of the Ascension model is designed to facilitate client growth from achieving modest revenue to reaching significant milestones, with clear indicators for progression. The speaker highlights the importance of having clients experiencing success early on to build momentum, suggesting that those who achieve between $20,000 and $25,000 in revenue tend to be primed for rapid growth. They provide data indicating that clients at this level often see substantial improvements in their business when they enroll in higher-level programs. The model thus actively encourages clients to keep advancing through the various offerings to sustain and maximize their growth potential.
The Role of Engagement and Community
Engagement plays a crucial role in the effectiveness of the Ascension model, where financial investment keeps clients committed to their growth. The speaker notes that higher monetary stakes often lead to greater motivation and focus on achieving results. By fostering a supportive community, returning clients actively contribute to the growth of new members, creating an environment conducive to learning and collaboration. This sense of belonging helps ensure that new members do not feel isolated or overwhelmed, facilitating a smoother onboarding process and faster integration into the programs.
In this episode, I'm diving deep into the Ascension Business Model - the exact strategy I've used to sell over $40 million in coaching. The Ascension Model is designed to guide your clients through their entire growth journey, from basic to more advanced skills. By offering a range of products that build upon each other, you can help your clients achieve extraordinary results while fostering long-term relationships.
Join me as I break down the key components of this powerful business model, share real-life examples from my own coaching journey, and provide actionable tips for implementing an Ascension Model in your own business. Whether you're just starting out or looking to scale to seven figures and beyond, this episode is packed with valuable insights you won't want to miss!
If you want to start making serious money as a coach, you need to check out 2K for 2K. Click here to join: https://staceyboehman.com/2kfor2k!
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