Fintech Marketing Podcast by 11:FS
Episode 8: Starling: The challenges of an evolving brand identity ft. Rachael Pollard
May 5, 2020
42:39
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Quick takeaways
- Establishing a clear brand purpose and engaging employees strengthens Starling's brand identity, crucial for standing out in fintech competition.
- Increasing brand awareness through impactful marketing campaigns fosters consumer trust and community engagement, essential for Starling's growth strategy.
Deep dives
Defining Brand Purpose
Establishing a clear brand purpose is essential for modern businesses, especially in the financial technology sector. The focus is on understanding the core values and purpose that resonate across the organization, moving beyond the personal branding of founders. Employees are engaged in this process to contribute insights, ensuring the brand reflects the company's internal culture and values. This foundational work aims to produce a consistent brand identity that stands apart in a competitive market.
