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Freelance to Founder
Work Less, Make More
Aug 22, 2024
Diana, a former corporate marketer, shares her journey of transitioning to freelancing after the birth of her third child. She discusses the challenges of balancing revenue growth with a lighter workload while seeking more time for her family. Diana emphasizes the importance of specializing in the motherhood market and creating systems for business efficiency. She also explores innovative digital marketing strategies and the significance of mastering finances and client accessibility. Tune in for insights on achieving work-life harmony!
47:21
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Quick takeaways
- Diana's journey emphasizes the importance of aligning personal and professional aspirations to achieve work-life balance in freelancing.
- To build a sustainable client base, freelancers must adopt a multifaceted approach that includes networking and diversifying service offerings.
Deep dives
Transitioning to Freelancing
Diana transitioned from a corporate job in brand marketing to freelancing after realizing she needed more flexibility to care for her three young children. With over a decade of experience in the premium appliance industry, she leveraged her marketing skills to offer freelance services aimed at helping entrepreneurs grow their audience and revenue. As she celebrates her first freelance anniversary, Diana reflects on the challenges of maintaining work-life balance while achieving her financial goals. This experience underscores the significance of aligning personal aspirations with professional endeavors in the freelancing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode