The podcast discusses the concept of 'jumping the shark' and the importance of staying true to your craft. They explore the use of attention grabbing stunt work in entertainment, the pressure to deliver results in TV screenwriting, breaking free from traditional B2B marketing tactics, and the significance of creative intuition and enjoying the process of creation.
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question_answer ANECDOTE
Jumping the Shark
In season five of Happy Days, Fonzie jumped a shark on water skis.
This stunt, meant to boost ratings, is now a synonym for gimmicky decline.
insights INSIGHT
Finding Your Niche
Emily Hirshey believes stunts are a noisy way to get attention.
Instead, focus on niches with less noise to find your audience.
insights INSIGHT
An Impractical Dream
Emily Hirshey always dreamed of screenwriting, even when it seemed impractical.
It felt as outlandish as wanting to be an astronaut.
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Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition.
TODAY:
Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using.
Why the gap in thinking? How can we make sense of that? And how does it change our behavior?
Today, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics.
Unthinkable with Jay Acunzo