

Make Money with Masculine Self-Leadership | Yousef Benhamida
Yousef Benhamida is an American inventor, entrepreneur, and investor who built a multi-million dollar business, Humboldt’s Secret Supplies, from his apartment without a degree or external investors. After losing everything, Yousef rebuilt himself through a disciplined mindset and masculine self-leadership. He now dedicates himself to helping men overcome common challenges such as breakups, burnout, and self-doubt with a no-nonsense approach to growth, fitness, life, and business. His book, $1 Million Hot Girls in a Ferrari, shares raw truths about success and attraction.
On this episode we talk about:
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Yousef’s first entrepreneurial activities starting in middle school, including buying and selling items on eBay from a young age
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How early hustles and lessons shaped his entrepreneurial mindset despite coming from a family with limited financial means
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The brutal realities of entrepreneurship: long years of struggle, dealing with difficult people, and the persistence needed to succeed
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Developing resilience, pain tolerance, and a mindset that embraces risk and uncertainty as keys to long-term success
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Insights from The Hard Thing About Hard Things and how sharing the entrepreneurial struggle helped Yousef keep going
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The mission and evolution of Humboldt’s Secret Supplies: creating and manufacturing efficient products for the agriculture space and other industries
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The value of relationships and competence over appearances in building trust with high-level business partners
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Yousef’s philosophy on managing money: continuously reinvesting, staying hungry, and avoiding complacency
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Practical advice for those looking to go from a stable salary to entrepreneurship, emphasizing hard work, saving, and creating scalable businesses
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The importance of investing time and effort to build your own brand and business
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Fun rapid-fire insights including his love of tennis, admiration for his late father, and preferred methods of consuming information
Top 3 Takeaways
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Resilience is Essential: Success requires enduring setbacks, maintaining pain tolerance, and staying willing to push through uncertainty and failure.
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Competence Builds Trust: Real competence and knowledge will always open doors and command respect far more than superficial status symbols.
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Reinvest to Grow: Continuous reinvestment of earned income fuels growth, sustaining hunger and momentum needed to build wealth.
Notable Quotes
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“Entrepreneurship starts with looking up at the ceiling late at night, trying to figure things out because you can’t sleep.”
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“The struggle is guaranteed, but success is not.”
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“If you’re not constantly broke, you lose a little bit of that hunger.”
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“Money only solves your money problems, but it’s easier to solve the rest of your problems if you got some money in the bank.”
Connect with Yousef Benhamida:
- Instagram: https://www.instagram.com/yousefbenhamida/
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