Stop 'Just Making Good Content': How to Fix Your SEO with Fresh Eyes

E875: Everyone says "just make good content" - but what does that actually mean?

I break down the uncomfortable but insanely effective method for creating SEO content that gets clicked, consumed, and converts. The key: go back to content you created over four months ago and review it with fresh eyes. It's not easy, but it's one of the most reliable ways to find gaps, improve engagement, and outperform competitors.

You'll learn: - How to evaluate old content using a simple checklist - Why giving the answer immediately beats writing a "hook" - The dangers of generic writing, long paragraphs, and awkward keyword targeting - How real experience, social proof, and cited sources drive EEAT - A practical example of someone ranking #1 by simply realizing their content "wasn't very good" - and fixing it

Plus, I share quick tactical tips to avoid common SEO writing mistakes and how to predict what visitors want next so they don't bounce.

If you want content that ranks and leads to conversions, this episode is a must-listen.

⭐️ F-Shaped Pattern For Reading Web Content (Original Study) - https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: The Key to Effective SEO Content 00:22 Revisiting Old Content for Fresh Insights 01:26 Evaluating Content with the EEAT Framework 02:38 A Real-Life SEO Success Story 04:45 Common SEO Writing Mistakes to Avoid 06:23 Advanced Tips for Topically Relevant Content 07:15 Ensuring Content Quality and Engagement 08:50 Conclusion: The Path to SEO Success

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seowriting #copywriting #digitalmarketing