Business Wars Coke vs Pepsi - The Soda Revolt | 6
Sep 4, 2018
The long-standing rivalry between Coke and Pepsi takes a turn as schools rally against sugary drinks. Pepsi embraces healthier options, expanding into Gatorade and Tropicana, while Coca-Cola sticks firmly to its soda roots. The strategic shifts spark intense competition across the beverage landscape, from bottled water to sports drinks. However, Pepsi faces backlash with a controversial ad featuring Kendall Jenner. With both giants grappling for dominance, the battle extends far beyond just cola, setting the stage for a new era in the beverage industry.
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Polar Bears Win The Ad Pitch
- Coca-Cola's polar bears ad debuted after a tense pitch where McCann Erickson and CAA competed for Coke's $600M account.
- Don Keough loved the polar bears and the campaign became one of 1993's most iconic ads.
Teacher Exposes School Soda Deals
- Venice High teacher Jacqueline Domac uncovered exclusive Coke vending contracts that blocked juice sales and leaked them to the Los Angeles Times.
- Her exposure sparked campaigns and led Los Angeles schools to remove soda from vending machines.
Soda Becomes A Public Health Target
- Public health concerns linked soda to America's obesity crisis and reduced consumption of sugary drinks.
- That backlash forced Coke and Pepsi to reassess soda's role in their businesses.
