From Zero to $355M in 3 Years, Susan Yara’s Naturium Gets Snapped up by e.l.f. Cosmetics

On this week’s episode, I’m joined by the incredible Susan Yara, YouTube creator, podcast host and co-founder of skincare brand Naturium. Susan is a pioneer in the beauty space, redefining what it means to scale up a skincare brand. She took start-up Naturium, into a global, multimillion-dollar success, leading to its $355 million acquisition by e.l.f. Cosmetics. Known for her beauty expertise, business credibility and entrepreneurship, this is an unmissable conversation! Susan opens up about her side of the story, what it really takes to build a brand that deeply connects with its audience. We also talk about leveraging analytics, how to create specific content to drive growth, and what it’s like to stay involved post-sale. Susan also gives her expert skincare advice, with practical tips and product recommendations.

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