The Brand Called You Importance of Personal Branding | Melissa Dawn Simkins, CEO, Velvet Suite; Founder, The She Suite
Sep 13, 2022
25:23
Who doesn’t know the importance of a brand in business? But, how often do we give thought to personal branding? A concept that might sound strange is of high value, especially in times, when everyone strives to have a meaningful work life.
Like a company's brand, a personal brand is an ongoing and never-ending process. One has to consciously put in efforts in developing and maintaining one. But what does that mean? How to start? How to maintain? We have all your questions answered in this episode.
About Melissa Dawn Simkins
- Melissa Dawn Simkins is affectionately known as “The First Lady of Personal Branding.”
- As a pioneer in personal brand leadership with a proven track record of advising Fortune 100 organizations, CEOs, CHROs, and influential executives on future-ready leadership, she is passionate about leadership from the inside out.
- She is the CEO of Velvet Suite® (www.velvetsuite.com) an award-winning leadership innovation firm advancing the future of profit through people.
- She is the Founder of The She-Suite®, the female-focused platform of Velvet Suite on a mission to break the outdated paradigm of work by empowering working women to boldly design a career and life with the purpose (theshesuite.com) at every stage of their career.