two & a half gamers session #9 - How to increase AdARPDAU? How Adnetworks make money? Admonetisation fundamentals Q&A

Mar 16, 2022

58:18

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Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #9. Let’s dive in.

Agenda:

Ad Monetization fundamentals discussion:

What’s the most important ad revenue metric?

How’s eCPM calculated by ad networks?

Which ad network is the most trustworthy?

Which ad network is the least trustworthy?

How do ad networks make money?

What is the cutoff point of eCPM degradation?

How players become Ad Whales?

Ask Me Anything section

I have ads in my game, using unity ads only because I have a good deal with them. Should I earn more?
Why is admon and UA super connected in hypercasual games? Its usually one person. Why?
When do you hire an internal admon person? What scale? Or is there a KPI to look for? (Daily revenue, impressions, number of ad networks in the waterfall)
Do you ban competitor ads in your game? If yes why, if no why?

Please share feedback and comments - matej@lancaric.me / lancaric.me

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