The Podcasters Podcast How to Leverage Your Podcast on TikTok
In this episode, Ash speaks to Rob, one of Progressive Media’s in-house editors and TikTok experts. Rob talks all about the ways you can leverage your podcast content for TikTok and why if you aren’t, you’re missing out on a huge audience.
KEY TAKEAWAYS
- TikTok has completely changed the way video works, just 5 years ago most video content was long form but now some of the most popular content out there is short form.
- Short-form content is a great way to leverage key elements of your content, for TikTok but also other platforms that have copied their formula such as Instagram reels.
- TikTok can essentially work as a marketing funnel for your podcast.
- TikTok is a powerful way of turning those who have never heard of you into long-term fans.
- Spend time looking at what other people are doing in your space, as a form of market research and then replicate it with your own content.
- The best way to get people to watch your TikTok content all the way through is to create engaging content in the first 3 seconds.
BEST MOMENTS
“It’s just another way of getting people who may have never heard of you before to go scrolling through their feed and get your podcast through”
“If you’re not using that for your podcast you’re missing out on a major new audience”
“Yes you may be making content for a podcast but then you’re turning it into a TikTok channel and it’s becoming its own entity”
“The virality through TikTok is ridiculous”
“Those first few seconds are more important than any of the rest of the video”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk