Savor Doritos: Cash in Your Chips
May 28, 2025
Discover the surprising origins of Doritos, tracing back to a Disneyland restaurant in the 1960s. Explore how these crispy snacks evolved into a billion-dollar brand, dominating the U.S. market. The hosts share personal stories that highlight the nostalgic connection people have with Doritos and their quirky marketing strategies. Dive into the unique culinary experiments involving Doritos, including a space-ready version for astronauts. Uncover the fascinating relationship between food design and cultural experiences that make snacking so enjoyable.
AI Snips
Chapters
Books
Transcript
Episode notes
Dorito Turkey Sandwich Phase
- Lauren loved nacho cheese Doritos on turkey sandwiches in high school, valuing crunch.
- The Dorito sandwich phase eventually faded but left a nostalgic flavor memory.
Science Behind Doritos Flavor
- Doritos use flavor potentiators that increase sensitivity of glutamate receptors.
- This enhances umami perception, making the chips taste more flavorful temporarily.
Doritos' Mysterious Origins
- Doritos originated at Disneyland's Casa de Fritos where leftover tortillas were fried and seasoned as chips.
- Multiple origin stories exist, but no single person can claim invention credit.
