Ashley Johnson on Breaking Into Pentagram, Owning Your Voice and Leading with Bravery

n this episode of The Creative Boom Podcast, Katy chats with Ashley Johnson, Head of Brand Narrative at Pentagram in London, about the winding path that took her from Canadian TV journalism to one of the world's most respected design studios. Ashley shares how early experiences with online harassment pushed her out of the newsroom, why she calls her career "squiggly", and how she discovered a love for shaping brand stories that are as strategic as they are creative.

Ashley explains how great design and great copy are two languages expressing the same powerful idea, and why the best words are often the simplest. She talks about creating a "source code" for clients—a clear, truthful narrative that defines what they stand for before anything goes public. Along the way, she reflects on feminist leadership, the quiet sexism still present in the industry, and the importance of psychological safety in allowing creative teams to take risks and be brave.

This is a warm, funny, and deeply honest conversation about finding your voice, redefining success, and holding your nerve in a world that often rewards style over substance. Whether you're a writer, designer, or anyone navigating a creative career, Ashley's insights on storytelling, authenticity, and quiet power will leave you feeling inspired and understood.