I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode.

His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.

Topics covered:

Ken’s most successful marketing stunt
Ken’s formula for creating marketing stunts
Going for a particular audience and not compromising
Learning from stunts that don’t work out
The problem with trying to be too clever
Simpler is better
Combine your USP with something that’s never been done before
Borrowing ideas from other industries
Getting into trouble is a sign you’ve done something right
Advice for people who are afraid of getting it wrong
Why you should never repeat yourself

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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