Product Ops Podcast S4:E4 - Translating Capabilities Into Value with Diana Soler
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Sep 30, 2025 Diana Soler, Director of Product Operations at Ascent, brings her extensive experience in product analytics to the discussion. She shares her journey in product ops, exploring the impact of effective cross-functional collaboration. From implementing Pendo for enhanced product-led value to advocating for visible product operations, Diana emphasizes the importance of soft skills and community support. She reflects on the challenges of leadership and the necessity of measuring impact to drive change, while also providing actionable insights for sustaining wellness in demanding roles.
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From Travel To Product Ops Leadership
- Diana describes moving from a travel company acquired by Airbnb into product work and then into formal product ops roles.
- She joined AppDirect as a senior product operations manager and later became Director of Product Operations at Ascent.
Make ProductOps Visible
- Make product operations visible by building strong partnerships with cross-functional leaders.
- Prove value through business-aligned work so ProductOps becomes a must-have, not a nice-to-have.
Reintroducing Pendo As A Platform
- Diana led a re-implementation of Pendo, treating it as a core product analytics and guidance platform.
- She enabled teams across product, engineering, design, customer success, sales and leaders through targeted training and celebration.