Unlocking the Mindset and Strategy of Successful Content Creators (Guest hosted by ChatGBT)

Mar 19, 2023

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ANECDOTE

Hobby Turned Career

Tom bought a Handycam in college and started creating as a curiosity that turned into paid work in the music industry.
His side hobby evolved into consulting and building media properties, fueling his passion for conversations about creator strategy.

INSIGHT

Value Over Validation

Tom shifted from creating for attention to creating to provide genuine value, which reduced burnout and improved longevity.
Creating from value rather than validation makes work feel truer and more sustainable for creators.

ADVICE

Make Content Like A Conversation

Generate ideas by treating content like conversations you'd have with one person and then share that to many people online.
Focus on genuine pieces you'd actually tell a friend because that authenticity connects broadly.

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This is the episode all about landing your first Brand Partnership.

In this episode, I let CHAT GBT interview me on my own podcast.

These are the topics that we discussed:

What are some of the biggest challenges you've faced in growing your audience, and how have you overcome them?Shifting my mentality of creating for attention to creating to provide value.

How do you come up with new content ideas, and how do you stay inspired and motivated to create? Conversations.

What are some of the most important skills you've learned as a content creator, and how have they helped you succeed? Storytelling. Networking. Creative strategy. But most importantly, the fact that actually building online — is the best way to learn marketable skills.

How do you balance creating content with other responsibilities, like work or school? This is my power hobby. When I do at least an hour of my own stuff every day, I feel accomplished. If you have a full-time job, approach your creator stuff as a power hobby. Everyone has hobbies. Whether it’s going out to bars, fantasy football, adult league sports, scrolling, whatever. Build online (podcast, shorts, newsletter, digital writing) — because even if it fails you develop marketable skills. I call it a power hobby. Something you enjoy. You build your network. You create digital assets. You acquire skills along the way. And it’s an outlet for self-improvement.

What are some of the most common mistakes you see new creators making, and how can they avoid them? Comparing themselves. It’s a volume game. Being willing to look silly.

How do you engage with your audience, and what strategies do you use to build a strong community around your content? I am my audience.

How do you approach collaborations and sponsorships, and what advice would you give to creators who are just starting out in this space? Know what they’re paying for. Double it. Permissionless partnerships.

What are some of the most valuable lessons you've learned about creativity and content creation, and how have they influenced your work? Everyone can be a creator. Not everyone should be or is built for it.People who want to, can do it. It’s not easy. It’s not quick money.

Looking ahead, what are your goals for the future of your content. My goal, is for this podcast to be the go-to resource for solo creators. This podcast is your creator companion. When you set out to create and share online, not many people in your immediate world can emphasize with how challenging it actually is. I get it. The guests on this show get it. So as you’re building. As you’re creating your own brand online. As you’re turning this into side income or a real business, the goal is simple for this to be a resource for you along the way. If it is, I also would love I’d share it with a friend.

THANKS FOR LISTENING TO THE SHOW.