AI-Driven Marketer: Master AI Marketing To Stand Out In 2026 The First Real Look at AI-as-UI in Marketing (And It's Wild)
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Nov 16, 2025 Join Jason Telmos, VP of Product Marketing at 6sense, as he shares insights fresh from the Breakthrough conference. He discusses groundbreaking AI features redefining B2B marketing, including autonomous workflows and the innovative Revy AI chat interface. The conversation dives into the importance of intent data, predictive scoring, and how AI is enhancing personalization in email strategies. Telmos also forecasts a marketing landscape where strategists harness AI to drive decisions and storytelling like never before.
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From ABM Newbie To 6sense Exec
- Jason described his start as an ABM rookie who Googled 6sense and learned the space from scratch.
- His consulting-to-customer-to-exec path illustrates firsthand why 6sense's intent data mattered to practitioners.
ABM Is A Segmentation Engine
- ABM is fundamentally a segmentation problem built on signals and scores for accounts.
- Precise account-level understanding is the key to choosing who to target and how to message them.
Granular Intent Beats Topic-Level Signals
- 6sense built a granular intent network to capture keyword-level signals rather than broad topics.
- Combining intent with predictive models reveals which signals actually predict buying behavior.