In this AI marketing podcast episode, Dan Sanchez sits down with Jason Telmos, VP of Product Marketing at 6sense, to break down the game-changing AI capabilities coming to the 6sense platform. Fresh off the Breakthrough conference in Las Vegas, Dan shares insights into how 6sense is not just layering AI onto its existing product—it's redefining how users interface with data and act on it. From intent data and predictive scoring to autonomous workflows and AI agents, this episode unveils what could be a category-defining evolution in B2B marketing tech.
My Favorite AI Tools
Resources Mentioned
Timestamps
- 00:00 - Sixth Sense at Breakthrough: Dan's first impressions
- 03:15 - Jason's path from ABM rookie to 6sense exec
- 08:40 - 6sense's origin story & core value in intent data
- 15:00 - AI as the new UI: Sixth Sense's vision shift
- 20:30 - Why segmentation is still king in ABM
- 26:55 - AI email agent & automated personalization
- 33:40 - Workflows: from manual segmentation to triggered automations
- 41:10 - Revy AI: chat interface meets B2B data orchestration
- 50:00 - Where marketing is heading in the next 3-5 years
