If you're not familiar with top of funnel, let's talk about it. When people find you/your business they usually don't opt into your most expensive/exclusive service or product. People tend to start small, digest your content, inquire bout services, and move through your "funnel" to eventually become customers. Sure, not everyone is right for every business! So the top of this funnel is the big expanse where you attract and invite in a new audience and being to ingratiate them into your work!
Today we're going to hit on four options for expanding this base:
- Freebies- do's and don'ts + different options + ways to make them higher value and therefore more useful.
- Quizzes- how they can serve a larger audience while narrowing the customer's focus, check out ours here for example.
- Podcasts- when it's worth the hassle (hint hint, did you get the HELLYESILISTENTOTHEPODCAST discount code??)
- Exclusivity Opt-Ins- a great way to gauge an audience's curiosity
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Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies