TED Talks Daily How I'm using biological data to tell better stories -- and spark social change | Heidi Boisvert
Dec 2, 2019
In this enlightening discussion, creative technologist Heidi Boisvert reveals how she uses biological data to gauge emotional responses to media. By assessing how our brains and bodies react, she uncovers the narrative elements that drive empathy and inspire social change. Boisvert shares insights from the Limbic Lab, showcasing innovative storytelling techniques that blend technology with art. She also addresses the ethical implications of personalized media, emphasizing the responsibility creators have to promote positive societal impact.
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Technology's Impact on the Brain
- The internet and mobile devices are changing our brains.
- This technology may be hindering empathy and decision-making.
Media Preferences and Social Issues
- Americans concerned about immigration are more likely to be fans of "The Walking Dead."
- They watch for the adrenaline boost, which is measurable, says Heidi Boisvert.
Mapping the Media Genome
- Heidi Boisvert is mapping the first media genome.
- This database of media imprints helps determine which narrative elements lead to engagement.
