670. Small Goals, Small Wallets

Oct 22, 2025

Setting small goals may seem safe, but it often stems from a fear of failure. This mindset can hinder wealth accumulation by prioritizing predictability over prosperity. Big goals, on the other hand, can lead to transformative identity shifts and unlock new opportunities. The podcast explores why aiming for financial security limits growth, urging listeners to re-evaluate their targets. By challenging listeners to think bigger and detach from fear of failure, it encourages a mindset shift towards wealth-building and exponential growth.

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INSIGHT

Small Goals Are Fear Wearing A Mask

Setting small goals is often a fear-based strategy to avoid failure rather than lack of ambition.
Small, safe goals trade predictability for reduced growth and keep life and finances limited.

INSIGHT

Goal Size Determines Your Wealth Vehicle

Small financial goals keep you in linear thinking and trading time for money instead of building scale.
Big goals force new identities, systems, and leverage that enable exponential wealth.

INSIGHT

Wealth Rewards Asymmetry, Not Obsession With Safety

Wealth favors asymmetric bets with limited downside and large upside rather than obsessive safety.
Obsessing over never losing prevents accessing compounding and high-leverage opportunities.

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Most people don’t set small goals because they lack ambition; they set small goals because they’re afraid to fail. In today’s episode, Brian breaks down a powerful idea from Dr. Benjamin Hardy: small goals are nothing more than a strategy to avoid failure. And nowhere is this more dangerous than in your wealth-building journey.

If your goals are “safe,” your life will be “small.” Safe goals protect your ego, not your potential. They keep your money growing linearly, not exponentially. They convince you to optimize for security instead of freedom, and freedom never comes from playing not to lose.

Brian unpacks why big goals create new identities, new systems, new levels of capacity, and why wealth rewards courage, leverage, and scale, not caution. You’ll walk away ready to audit your goals, raise your targets, detach from outcomes, and start building wealth like someone who expects to win.

Because small goals build small accounts. Big goals build big lives.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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