Big Goals Create New Identities

Most people don’t set small goals because they lack ambition; they set small goals because they’re afraid to fail. In today’s episode, Brian breaks down a powerful idea from Dr. Benjamin Hardy: small goals are nothing more than a strategy to avoid failure. And nowhere is this more dangerous than in your wealth-building journey.

If your goals are “safe,” your life will be “small.” Safe goals protect your ego, not your potential. They keep your money growing linearly, not exponentially. They convince you to optimize for security instead of freedom, and freedom never comes from playing not to lose.

Brian unpacks why big goals create new identities, new systems, new levels of capacity, and why wealth rewards courage, leverage, and scale, not caution. You’ll walk away ready to audit your goals, raise your targets, detach from outcomes, and start building wealth like someone who expects to win.

Because small goals build small accounts. Big goals build big lives.

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

That’s what the “No Days Off” movement is all about. The objective is to spend focused time each day improving in some small way. Each episode presents questions to contemplate, concepts to understand, and actions to take in Business & Leadership, Wealth & Finances, Personal Development & Growth Time Management, Mindset & Attitude, Relationships, Family & Parenting, and Health.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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