What makes a crisis? Bill Coletti, CEO and Founder of Kith, a crisis communications agency based in Austin, TX, has specific definition that has NOTHING to do with media.

Bill is a C-suite advisor, global crisis comms expert, reputation management strategist and speaker. Innovative, Adaptive & Creative, Bill focuses his clients on risk management, crisis leadership & management, strategic communications and more. His book, "Critical Moments: The New Mindset of Reputation Management," guides leaders through preparing for crisis before it happens, and warns that the words of communities, customers, and critics can help or harm your business’s standing with the public.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

76. Bill Coletti, CEO & Founder of Kith on Crisis Comms