Bob Burg: Go-Giver Sales Strategy | E150

Jan 12, 2022

40:14

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Sell the go-giver way by shifting your focus from getting to giving!

This week on YAP we’re chatting with Bob Burg, best-selling author, motivational speaker, and sales guru.

For over 30 years, Bob has successfully shown entrepreneurs and sales professionals how to communicate their value and accelerate their referral business. For much of his career, Bob was known for his book Endless Referrals, but it’s his newest series The Go-Giver that has grown into a world-wide movement.

The Go-Giver series contains 4 books which have sold more than one million copies, and have been translated into 30 languages. Go-Giver was listed in Inc. Magazine’s top 10 Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

In today’s episode, we’ll learn why Bob believes you’re better off being a ‘go-giver’ instead of being an opportunistic ‘go-taker’ when you’re trying to gain influence. We’ll uncover the difference between influence, persuasion and manipulation, and gain insight as to why the best influencers pull others in as opposed to pushing them. And lastly, Bob will break down his five laws of success, as well as the law of the backdoor and how you can use these key aspects of human nature to your advantage.

If you’ve been wanting to enhance your ability to influence and increase your success in sales, keep on listening!

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Timestamps:

0:00 - Intro

0:46 - Broadcasting Background

3:12 - Importance of Reading