[[:encoded, "You have what they need! So, how do you get them to realize that you are the solution to what they are looking for, so they can be even more successful? Here are 5 steps for inspiring clients to want to work with you. It’s a win-win for everyone.\n\nStep 1: Get Them Talking\nFirst and foremost, make the conversation about them. Take the focus off “getting the sale” and instead use this time together to evaluate if you are the best person to assist them. Remember, you don’t want to work with anyone; you want to work ideal clients.\n\nAlthough you will be using this initial time together to evaluate if you want to work with them, keep the conversation focused on the prospective client.\n\nWhat is their current biggest struggle or challenge?\nWhat is their most immediate or long-term goal?\nWhat kind of support or guidance are they looking for?\n\nIf, at the end of the conversation, you conclude they are a potential ideal client, continue to Step #2.\n\nIf, at any point in the conversation, it’s apparent they are not an ideal client or if you feel you are not the best person to help them, politely end the conversation by thanking them for their time and clarifying how they can proceed. *If you are unable or unwilling to assist them, refer them to another reputable, high-quality resource whenever possible.\n\nStep 2: Connect Them to Their Current Pain\nThere must be a starting point where you help the prospective client see where they are right now. In other words, they must know where they are right now before they can receive guidance to get where they want to go. From there, it’s important to remember that there are only ever two driving forces behind customers and clients who sign up to work with you and your firm:\n\n1) Reducing/Eliminating pain or \n2) Increasing pleasure\n\nThe first step in inspiring them to work with you (assuming they are a potential ideal client, and you want to work with them) is to help them feel their current pain. Get them talking about their biggest struggle or challenge - help them connect to the discomfort - and then lead them through Step 3. \n\nStep 3: Inspire Them to Imagine Future Possibilities\nHelp them see that what they desire is possible - and that you can assist them in achieving it. Get them talking about their immediate and long-term goal(s) - asking how they feel imagining the real possibilities of their future. Reassure them that achieving any goal is simply a step-by-step process of “right steps” - and that
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Anne Bachrach
The Accountability Coach™
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Goal Setting & Achievement Podcast: Business|Productivity