After Hours

Who Is Afraid of Woke Capitalism?

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Nov 2, 2022
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ANECDOTE

Dixie Beer's Rebranding Story

  • Dixie Beer changed its brand name due to concerns about the historical connotations of "Dixie" reflecting the South's complicated past.
  • The rebranding aimed to appeal nationally and engage African American consumers who found the old name indefensible.
INSIGHT

Reality of Woke Capitalism Critiques

  • Woke capitalism is often a rebranded form of stakeholder capitalism, and much criticism comes from vocal margins not representative of key customers.
  • Many corporate actions labeled as woke are marginal and may serve more as window dressing than deep reform.
INSIGHT

Businesses' New Societal Role

  • Businesses are increasingly expected to play a societal leadership role despite low public trust.
  • This shift reflects a paradox where society demands more from business beyond just profit-making.
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