In a mobile-first world, how do we capture engagement?
Creating a buyer’s journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out.
In this episode, I interview Tara Ryan, CMO at Swrve, about consumer engagement and overseeing two IPOs:
What we talked about:
- Being demand-minded is even more important than being marketing-minded
- Consumer attention is all about value
- How small startups can show authenticity at every stage in the buyer’s journey
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
