Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout The #1 Mistake Solopreneurs Make With Newsletters
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Nov 3, 2025 Dylan Bridger, an email marketing consultant and father, shares invaluable newsletter strategies for course creators and coaches. He emphasizes the vital difference between 'magazine' newsletters and 'sales team' newsletters. Dylan highlights the importance of in-depth research to craft compelling emails and discusses how becoming a dad influenced his workflow. He also dives into the benefits of warm-up sequences, the balance of using AI and human touch in writing, and shares tips for effective email promotions during busy launch periods.
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Newsletter Roles Affect Conversions
- Treat your newsletter either as a product or as a sales team, because the roles demand different rhythms and goals.
- Confusing the two led Joe to under-sell and under-warm his audience, reducing conversions.
Research Before You Write
- Do deep research to surface unique details about your product or founder before writing emails.
- Use AI for ideation and rough drafts but rely on human synthesis for voice and nuance.
Use AI As A Writing Assistant
- Use AI to generate ideas and polish but always edit to add the author's real voice and direct quotes.
- Keep AI as an ideation and refinement tool, not a full replacement for human copy.