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The Kelly Roach Show
990. Podcast Growth in 2024
Jan 15, 2024
Learn about the significance of personal branding and building trust in 2024. Discover the importance of relevance and context in content sharing. Explore the value of long form content and building relationships through podcasting. Understand the importance of staying engaged with your audience to effectively share your message.
35:42
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Quick takeaways
- Building a personal brand through consistent and relevant content helps establish trust with potential customers in today's market.
- Producing quality long-form content on platforms like podcasts and YouTube channels is essential for building depth in relationships and connecting with audiences at scale.
Deep dives
The Importance of Personal Branding in 2024
In today's market, establishing trust is crucial for entrepreneurs and executive leaders. With increased skepticism among consumers, it is essential to build a personal brand to connect with and gain the trust of potential customers. Trust is the key to sales success, as people are more intentional about who they buy from and want to purchase from individuals they truly trust. To build trust, it is important to be visible and relatable. Showing up consistently through various platforms, such as podcasts, YouTube channels, blogs, or newsletters, allows people to connect with you as a trusted authority.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode