The GaryVee Audio Experience What It Takes To Be A Modern-Day Communicator
Feb 4, 2020
Explore the evolving role of modern communication across platforms like TikTok and LinkedIn. Discover the importance of recognizing underpriced attention in social media marketing. Dive into the consumer-centric approach needed to navigate today’s media landscape, with insights on voice technology. Reflect on the judgment in media, contrasting traditional executives with those who are hands-on. A nostalgic look at personal heritage, tied to a beloved Jets jersey, adds a heartfelt touch to the discussion.
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Episode notes
Modern Communication
- Understand where people are paying attention online, like Twitch, TikTok, LinkedIn, and pre-roll ads.
- Create content specifically for those platforms, don't just repurpose old commercials.
Underpriced Attention
- Focus on underpriced attention in media platforms, like social media currently.
- Prioritize consumers' attention over specific platforms, as attention shifts.
Content Strategy
- Tailor your content to where people are actually watching, like short videos on TikTok or longer series on YouTube.
- Focus on the message, not the medium, and adapt to current consumption habits.