

Episode 522 Why You Need Bing Business Places
The SDM Show podcast episode 522, hosted by Rob Cairns from Stunning Digital Marketing, advises businesses to establish a Bing Business Places profile for improved search engine optimization. Ker highlights that Microsoft's Edge browser, with its integrated AI Copilot, is gaining market share, making Bing a significant search engine. He argues that Bing Business Profiles, similar to Google Business Profiles, can outrank websites in search results, especially locally. The episode explains that setting up a Bing profile is worthwhile as it can sync with Google Business Profile, minimizing extra effort for business owners. Therefore, leveraging Bing Business Places is presented as a crucial step for expanding online visibility and attracting more customers.