Episode 233: The NEW Way of Running Facebook Ads in 2025
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Aug 20, 2025
Facebook ads are evolving, and fresh strategies are key for 2025. Learn how to simplify your campaign structure for quicker insights. Discover the 'Golden Triangle' tracking method that reveals true ROI. Get tips on keeping your ads vibrant and effective over time, while testing creatives without starting from scratch. Maximize your budget with targeted offers in each campaign. Embrace a data-driven approach, focusing on backend numbers to guide your advertising success!
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volunteer_activism ADVICE
One Offer Per Campaign
Give Facebook broad control by using Advantage campaign budgets for ~80% of spend.
Create one campaign per offer/page to maximize budget distribution and clarity quickly.
insights INSIGHT
Let AI Run The Budget
Facebook's AI has improved so much that most budget should run in Advantage campaign budgets.
Letting Meta optimize freely often outperforms heavy manual targeting now.
question_answer ANECDOTE
Pretty Farm Girl Example
Pep uses Pretty Farm Girl as an example to illustrate splitting offers into separate campaigns.
He shows campaigns for a travel-size kit, a body oils collection page, and a 10% evergreen discount page to track performance fast.
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Facebook ads have changed again. In this episode, Pep Hufen pulls back the curtain on the four simple guidelines Smart Marketer’s agency is using right now to spend smarter, scale faster, and stay profitable in 2025.
From building streamlined campaigns that make data crystal clear to using a “Golden Triangle” tracking system, Pep reveals exactly how to keep your top-performing ads alive for months without creative burnout.
"I can guarantee you that you’ll look at Facebook ads differently." – Pep Hufen
You Will Learn
How to simplify your campaign structure for faster insights and better control
Why “one offer per campaign” maximizes budget and diversifies acquisition
The Golden Triangle of Tracking and how it helps you find the real ROAS
Creative diversification strategies that keep your ads fresh for months
The new, smarter way to test creatives without restarting from scratch
Why your backend numbers, not Ads Manager, should be your source of truth
00:00 Introduction from Anthony and Omnisend sponsor note 01:48 Pep introduces the new way to run Facebook ads in 2025 02:32 Tip #1: Simplifying campaign structures and giving AI room to work 05:44 Tip #2: The Golden Triangle of Tracking (Ads Manager, 3rd-party tool, backend) 09:31 Tip #3: Creative is king, volume, diversification and quality matter more than ever 11:50 Tip #4: Smarter creative testing to keep campaigns running for months 13:01 Wrap-up and applying these strategies to your own ad account
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