Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast What Other Marketing Channel Will Have The Most Overlap With SEO In 12 Months?
May 17, 2025
Elliot Tsai predicts that YouTube will dominate as the marketing channel most overlapping with SEO in the coming year. He emphasizes the growing importance of App Store and Google Store Optimization in shaping search results for apps. The discussion highlights how digital media, including video and images, will increasingly blend into search experiences. Additionally, the podcast touches on how AI tools like ChatGPT complement traditional search without replacing user behavior. Expect a more integrated and dynamic marketing landscape ahead!
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AI Tools Complement but Don't Replace Search
- AI tools like ChatGPT and Gemini complement search but do not replace traditional search behavior.
- People use AI mainly for summarization, not as a primary search engine.
App Stores Beat Homepages in Search
- Google search frequently shows app store pages (Apple or Google Store) over company homepages for app-related queries.
- This impacts SEO strategies for app-related keywords and discoverability.
YouTube Leads SEO Overlap
- YouTube will have the most overlap with SEO in the next year, followed by Apple Store and Google Store optimization.
- These app stores rank highly in Google search results, often outranking homepages for relevant queries.